Centre for Marketing Research
Centre for Marketing Research

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The marketing firm: Recent theoretical and empirical developments
2020, Managerial and Decision Economics, 41(2), 161 - 163
DOI: 10.1002/mde.3137
Type: article
Students telling stories or tall tales? Insights from employability and enterprise reflective narratives.
Karen Clinkard, 2020
Type: conference
The implementation and impact study of the knowledge mobilization model for decision support in agri-food supply chains
Guoqing Zhao, Shaofeng Liu, H. Chen, S. Elgueta, J. P. Manzur & Carmen Lopez, 2020
DOI: 10.26754/uz.978-84-18321-00-9
Type: conference
Reconceptualising at the higher education employability - enterprise interface; proposal and validation of the ‘AGILE’ mind-set tool
Karen Clinkard, 2019
Type: conference
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
2019, Journal of Air Transport Management
DOI: 10.1016/j.jairtraman.2019.05.002
Type: article
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
2017, Journal of Promotion Management, 694 - 714
DOI: 10.1080/10496491.2018.1405523
Type: article
Online healthy food experiments: capturing complexity by using choice-based conjoint analysis
2017, The Behavior Analyst, 40, 373 - 391
DOI: 10.1007/s40614-017-0114-9
Type: article