Centre for Marketing Research

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We're a vibrant group of academics, industry professionals, and students. Learn more about our marketing expertise.

Dr Liyuan Wei

Associate Professor in Marketing

Research interests

  • Digital strategiesConsumer psychologyTechnologyWellbeingQuantitative methods

Accepting applications from PhD students

Connect with Liyuan

Mr Mohamed Mohamed

Lecturer in Marketing

Research interests

  • Consumer Behavior
  • Consumer-brand Relationship
  • P2P Economy
Connect with Mohamed

Dr Monica Mihalache PhD, FHEA, MSc

Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory?

Accepting applications from PhD students

Connect with Monica

Professor Paurav Shukla

Professor of Marketing

Research interests

  • Luxury consumption
  • Brand management?
  • Consumer behaviour and self-identity?

Accepting applications from PhD students

Connect with Paurav

Dr Phil Megicks BCom, MBA, PhD, PGCE, DipM, FCIM

Associate Professor in Marketing

Research interests

  • Consumer behaviour
  • Ethics and sustainability
  • SME strategy

Accepting applications from PhD students

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Dr Philip Alford

Lecturer

Research interests

  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing

Accepting applications from PhD students

Connect with Philip

Dr Polly Sokolova

Teaching Fellow in Marketing

Research interests

  • Consumer Behaviour
  • Consumer Psychology
  • Fluency
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Dr Shayan Shaikh

Lecturer in D & D Driven Marketing

Research interests

  • Sustainable fashion
  • Luxury consumption
  • Personality assessment

Accepting applications from PhD students

Connect with Shayan

Dr Steve Chen

Associate Professor

Research interests

  • Luxury Marketing
  • Consumer Behaviour
  • Digital marketing

Accepting applications from PhD students

Connect with Steve