About
Sara Narimanfar is a PhD researcher at the Department of Digital and Data Driven Marketing at 天发娱乐棋牌_天发娱乐APP-官网|下载 Business School, University of 天发娱乐棋牌_天发娱乐APP-官网|下载. Her research is in the domains of consumer psychology, conspicuous consumption, and social media influencers. The study employs a novel theoretical lens to explore the interface of strategies of social media influencers and their followers. Sara holds a master's degree in e-commerce management and a graduate degree in information technology engineering.