About this course
This master's degree in fashion marketing and branding is a career focused programme. You'll gain an understanding of the modern fashion world and build your expertise in marketing strategies and branding.
The content you'll study is centred around the latest industry developments from a global and sustainable perspective. You’ll have the opportunity to analyse fashion brands and consumers from a range of cultures.
You’ll cover topics like:
- fashion consumer behaviour and trends
- data analytics
- sustainability and ethics
- fashion brand building and management
- digital and traditional marketing strategies
On this MA fashion marketing and branding course, you'll have lectures and seminars aimed at helping you move into your chosen job role. After completion, you’ll be in the perfect position to work in the global fashion industry or follow your research interests at PhD level.
This fashion branding course is highly relevant to students seeking careers as:
- global fashion and luxury fashion brand managers
- fashion marketing strategists
- fashion marketing communication managers
- digital fashion brand managers
- fashion entrepreneurs
- fashion data analysts
- fashion market researchers
- fashion sustainability marketing managers
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
天发娱乐棋牌_天发娱乐APP-官网|下载 courses are regulated in England by the Office for Students (OfS).
Course lead
Your course leader is Dr Eirini Bazaki. Her research focuses on fashion retailing, digital fashion marketing and branding. Read Dr Bazaki’s staff profile to find out more about her work.
Learn more about this subject area
Course location
This course is based at Winchester.
Awarding body
This qualification is awarded by the University of 天发娱乐棋牌_天发娱乐APP-官网|下载.
天发娱乐棋牌_天发娱乐APP-官网|下载 the Course Description Document
The Course Description Document details your course overview, your course structure and how your course is taught and assessed.
Entry requirements
You’ll need a 2:1 degree or equivalent international qualification in a relevant subject, such as:
- advertising
- architecture
- business
- communication
- economics
- fashion design
- history, including history of art
- human resources
- journalism
- management
- marketing
- politics
- psychology
- public relations
- sociology
- textile design
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
If you do not meet the English language requirements through a test or qualification, you may be able to meet them by completing one of our pre-sessional English programmes before your course starts.
If you don’t meet the English language requirements, you can achieve the level you need by completing a pre-sessional English programme before you start your course.
Pre-masters
If you don’t meet the academic requirements, you can complete a pre-master's programme through our partnership with OnCampus. Learn more about the programmes available.
Recognition of professional experience
If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.
Your application will be considered on individual merit and you may be asked to attend an interview.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
Throughout this masters in fashion marketing and branding, you’ll study a combination of core and optional modules. Your core modules provide in-depth knowledge of specialist concepts, and your optional modules will offer further context to these subject areas.
You’ll apply the knowledge and skills you develop towards your final project, which gives you the opportunity to choose an area of personal expertise.
Semester 1 overview
In your first semester you’ll study modules where you’ll learn key branding principles and academic theories. With these insights, you’ll gain an advanced understanding of marketing and branding strategies, including sustainability marketing.
You’ll also develop your knowledge of:
- the fashion industry and fashion consumer behaviour
- fashion branding and communication strategies
- data analytics to support decision making in modern fashion marketing
- inclusive, ethical and sustainable fashion industry practices
Semester 2 overview
Your second semester includes one optional module of your choice. You’ll focus on exploring key digital strategies and emerging trends in the fashion industry.
Within this semester your Research Methods for the Fashion Industry module will help you prepare for your final project. You’ll improve academic literacy and proposal writing skills through planned workshops, lectures, and seminars, ready for your project submission.
Want more detail? See all the modules in the course.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
For entry in academic year 2025 to 2026
Year 1 modules
You must study the following modules :
Data Analytics for the Fashion Industry
This module will provide you with knowledge and understanding of data analytics to support decision making in modern marketing. You will explore the role of data analytics in marketing strategy and develop an insight into how to apply analytical tools to ...
Digital and Sustainable Marketing Strategies for Fashion
In this module you will acquire knowledge and understanding of how to develop digital and sustainable marketing strategies for global fashion brands. You will develop knowledge and understanding of the key principles and academic theories that will enable...
Fashion Branding and Strategic Communications
On this module you will acquire knowledge of how to build, grow and communicate fashion brands through digital and traditional marketing and branding strategies, in a global and cultural context. You will develop knowledge and understanding of the key mar...
Fashion Consumer and Industry Insights
In this module, you will examine key insights and trends in the fashion industry, enhancing your understanding of marketing and branding roles and the necessary skills for success in fashion marketing and branding. You will learn about fashion consumer be...
Final Major Project (Fashion Marketing and Branding)
This module requires you to reflect on and employ your insights, skills and experiences from across the programme to complete an independent project that evaluates and advances research relating to fashion marketing and branding issues and practices, and ...
Research Methods for the Fashion Industry
In this module, you will critically evaluate and analyse a variety of literature dealing with contemporary issues in fashion marketing and branding, relevant theories and a range of research methods. You will develop a focused research proposal for your f...
You must also choose from the following modules :
Experimental Publishing
The consideration of what publishing actual means today remains a relevant question for any creative practitioner. Over the past few years we have seen a huge rise in self-publishing, print on-demand services, tweeting and social media, from post-digital ...
Exploring the Visual Language of Display
The module provides thematic examples of the theories and practices of visual presentation and display explored through interdisciplinary and critical contexts appropriate to the MA pathways. It offers a number of critical “tools”, enhanced through refere...
Professional / Collaborative Projects
In this module, students gain first-hand experience of professional work in the arts. The module adopts a DIY ethos, which has been fundamental to the development of the visual arts in the UK, through artist collectives, collaborative studio provision and...
Visual Culture
We live in a world that is saturated by images, from the far reaches of space to the sub-atomic level and just about everything in between. Images seem to have a special power in our lives, playing a part in the constructions of who and what we are and t...
Learning and assessment
Learning
You’ll learn through a combination of:
- lectures
- seminars
- tutorials
- independent study
- group exercises
- guest lectures
- study visits
Assessment
Assessment methods will vary according to your choice of modules, but could include:
- individual and group presentations
- essays
- reports
- final project
- digital and visual assignments
You'll complete a final project that puts the research and analytical skills you’ve developed into practice. You might choose to look at a practical issue affecting a real organisation, including your own company, or undertake a more general academic study on a relevant topic.
At the end of the project, you’ll write a report – including a series of recommendations – intended to demonstrate your powers of critical analysis and original thinking.
Previous final projects have looked at:
- celebrity endorsement
- the influence of social media on fashion consumers
- brand strategy across cultures
- ethical issues in fashion
You’ll be allocated a personal supervisor for support and guidance throughout your final project.
Academic Support
We'll assign you a personal academic tutor, and you'll have access to a senior tutor.
Careers and employability
The employability and enterprise skills you'll gain from this course are reflected in the 天发娱乐棋牌_天发娱乐APP-官网|下载 skills model. When you join us you'll be able to use our skills model to track, plan, and benefit your career development and progress.
天发娱乐棋牌_天发娱乐APP-官网|下载 skills overview

Work experience opportunities
Choosing to do work experience is a great way to enhance your employability, build valuable networks, and evidence your potential. Learn about the different work and industry experience options at 天发娱乐棋牌_天发娱乐APP-官网|下载.
Careers services and support
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). 天发娱乐棋牌_天发娱乐APP-官网|下载 Careers, Employability and Student Enterprise team will support you. This support includes:
- work experience schemes
- CV and interview skills and workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Your career ideas and graduate job opportunities may change while you're at university. So it is important to take time to regularly reflect on your goals, speak to people in industry and seek advice and up-to-date information from Careers, Employability and Student Enterprise professionals at the University.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay ?9,250.
- EU and international students pay ?27,800.
Deposit
If you're an international student on a full-time course, we'll ask you to pay ?2,000 of your tuition fees in advance, as a deposit.
Your offer letter will tell you when this should be paid and provide full terms and conditions.
Find out about exemptions, refunds and how to pay your deposit on our tuition fees for overseas students page.
What your fees pay for
Your tuition fee covers the full cost of tuition and any exams. The fee you pay will remain the same each year from when you start studying this course. This includes if you suspend and return.
Find out how to pay your tuition fees.
Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
Explore:
10% alumni discount
If you’re a graduate of the University of 天发娱乐棋牌_天发娱乐APP-官网|下载, you could be eligible for a 10% discount on your postgraduate tuition fees.
Postgraduate Master’s Loans (UK nationals only)
This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.
天发娱乐棋牌_天发娱乐APP-官网|下载 Arts and Humanities Deans Global Talent Scholarship
40 scholarships of ?10,000 each are available to international students studying for an undergraduate degree or a postgraduate master’s degree in Arts and Humanities.
Find out more about the 天发娱乐棋牌_天发娱乐APP-官网|下载 Arts and Humanities Deans Global Talent Scholarship, including eligibility, deadlines and how to apply.
Winchester School of Art Progression Scholarship
This scholarship is available to all eligible UK and international Winchester School of Art graduates who go directly from an undergraduate to a master's degree within the school. You will get either ?1500, ?2,500 or ?3,000 depending on the grade you get for your undergraduate degree.
Learn more about the Winchester School of Art Progression Scholarship.
Other postgraduate funding options
A variety of additional funding options may be available to help you pay for your master’s study. Both from the University and other organisations.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
- Use the blue 'apply for this course' button on this page to take you to our postgraduate admissions system.
- Create an account which gives you access to your own application portal. .
- Search for the course you want to apply for.
- Complete the application form and upload any supporting documents.
- Pay the ?50 application assessment fee, (there are some exemptions, check terms and conditions).
- Submit your application.
For further details of our admission process, read our step by step guide to postgraduate taught applications.
Application deadlines
UK students
The deadline to apply for this course is Tuesday 9 September 2025, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
International students
The deadline to apply for this course is Tuesday 26 August 2025, midday UK time.
We advise applying early as applications may close before the expected deadline if places are filled.
Application assessment fee
We’ll ask you to pay a ?50 application assessment fee if you’re applying for a postgraduate taught course.
This is an extra one-off charge which is separate to your tuition fees and is payable per application. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.
If you're a current or former University of 天发娱乐棋牌_天发娱乐APP-官网|下载 student, or if you’re applying for certain scholarships, you will not need to pay the fee. PGCE applications through GOV.UK and Master of Research (MRes) degree applications are also exempt. Find out if you’re exempt on our terms and conditions page.
Supporting information
When you apply you’ll need to submit a personal statement explaining why you want to take the course.
You’ll need to include information about:
- your knowledge of the subject area
- why you want to study a postgraduate qualification in this course
- how you intend to use your qualification
References are not required for this programme.
Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.
What happens after you apply
You'll be able to track your application through our online Applicant Record System.
We receive a high volume of applications for this course. This means you may not receive a response to your application for up to 12 weeks.
If we offer you a place, you will need to accept the offer within 30 working days. If you do not meet this deadline, we will offer your place to another applicant.
Unfortunately, due to number of applications we receive, we may not be able to give you specific feedback on your application if you are unsuccessful.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
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