About
Dr Liyuan Wei is an associate professor in marketing at 天发娱乐棋牌_天发娱乐APP-官网|下载 Business School, University of 天发娱乐棋牌_天发娱乐APP-官网|下载.
Accepting applications from PhD students.
Email: Liyuan.Wei@soton.ac.uk
Tel: +44 23 8059 0369
Dr Liyuan Wei is an associate professor in marketing at 天发娱乐棋牌_天发娱乐APP-官网|下载 Business School, University of 天发娱乐棋牌_天发娱乐APP-官网|下载.
Dr Liyuan Wei’s current research involves responsible and ethical consumption and consumer wellbeing.
Marketing research methods, Marketing analytics, Marketing communications, Digital marketing, Strategic marketing
Dr Liyuan Wei joined the UoS in 2024. Before that, Dr Wei worked in Brunel University London and City University of Hong Kong. She holds a Ph.D. from Rotman Schcool of Management, University of Toronto in Canada.