Advertising and Branding Theory

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate accurate and effective academic research and communication skills

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to critically examine academic ideas and debates related to arts and global advertising and branding

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• demonstrate knowledge and understanding of current advertising and branding strategies within a national and global context and ability to critically analyse those strategies

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically analyse examples and case studies relevant to arts and global advertising and branding

Formative

This is how we¡¯ll give you feedback as you are learning. It is not a formal test or exam.

Group presentation

• Assessment Type: Formative
• Feedback: Written and verbal feedback
• Final Assessment: No
• Group Work: No

Summative

This is how we¡¯ll formally assess what you have learned in this module.

Referral

This is how we¡¯ll assess you if you don¡¯t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.